Master Marketing and Sales for Pop-Up Success with Shop Black University

SBU is made for people like you who sell their products at pop-up events like festivals or markets. We understand the challenges you face -- wearing many hats and often not having the income to hire marketing professionals. Our goal is to provide both done-for-you and do-it-yourself marketing tools to help you get more customers.

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Shop Black Fest

4000 Businesses Served
Since 2019, we've been hosting festivals in Nashville, Memphis, St. Louis, and Huntsville. These events give vendors a great chance to showcase their products and services.

What is Shop Black University

Shop Black University (SBU) is an extension of Shop Black Fest, designed to support and elevate solo entrepreneurs with a focus on marketing and sales.

SBU offers a wide range of marketing /sales resources, trainings, and networking opportunities to help business owners thrive in today’s competitive market.

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Our Mission, Your Growth.

We are committed to helping businesses stay open by bridging the information gap on marketing and sales for solo entrepreneurs. We recognize that while there are many resources, coaching programs, classes, workshops, masterminds, grants, and loans available, the real challenge lies in the knowledge gap—the know-how to make these things work for your business.

Key Benefits of Shop Black University

  • Live Monthly Trainings: Get need-to-know skills in marketing, sales before, during and after events
  • Valuable Resources: Scripts, templates, guides, and checklists to make your marketing efforts easy.
  • Supportive Community: A network of like-minded solo entrepreneurs for mentorship and growth.
  • Expert Advice: Learn from industry experts through exclusive invite only events, panels and workshops.
  • Different Income Streams: Move from depending ONLY on pop-up events to making sales from your website and social media.

Helping Businesses Stay Open

Our ultimate goal is to help Black-owned businesses stay open and thrive by bridging the knowledge gap—knowing how to use what's out there and make it apply to your business.

Bridging the Information Gap:

  • Exposure through Shop Black Fest: Providing a platform for businesses to get more eyeballs on them and connect with more customers.
  • Sustained Success through Shop Black University: Offering the education and support needed to make smarter decisions and achieve long-term growth.

By bridging this gap, we aim to make sure that our members not only survive but thrive. We provide the knowledge and tools necessary to navigate the complexities of marketing and sales, ultimately leading to sustained business success. Shop Black University supports our community every step of the way, from initial exposure to long-term growth and stability.

Start Your Journey

Transformation Journey: What to Expect

From Point A to Point B:

Before You Join

  • You're overwhelmed and in survival mode.
  • You depend heavily on pop-up events but little to no sales from your website.
  • You struggle with closing the deal with customers
  • You don't have the time, energy or money to hire a marketing team.
  • You invest in events but want more customers while you are there.

After You Join

  • Confident in engaging with customers.
  • Equipped with templates for social media and email outreach before, during, and after events.
  • Collecting and using leads from events to increase sales.
  • Making smarter business decisions based on data and personal advice.
  • Successfully promoting products and services online and making more money on top of events.